August #AuthorTip: Practice Balance

Continuing this post series with a tip for not going broke–financially, emotionally, and socially:

Practice balance–in your finances and in your life.

The first rule of business is that you need to spend money to make money. Well, that may be true, but you can still be smart about where you invest it. Budget yourself and don’t spend more than you can afford. Set aside some portion of your royalties for marketing expenses, and some for necessary ones like editing and cover design. You don’t have to spend a lot to put out a beautiful book, and you don’t have to spend a lot to promote it. Look for free or low cost options online, and skip the print media (those are usually much more expensive and don’t give you nearly as much reach as the Internet).

Likewise, balance your time between your writing job and life in general. Spend time with your family, go out with your friends, take a day or two just for yourself. Get plenty of sleep, and don’t skip meals. Don’t let your passion become your jailer. It’s too easy to get swept up in all the things that you need to or want to do around your books (and believe me, the list is never ending…) and if you let it, it’ll consume your mind, body, and soul. Yes, we all “write” all the time, even if it’s just thinking about that new story we’re working on, or a new marketing technique we want to try out, but you need to be able to switch off every once in a while. Writing is a wonderful thing to do, but it’s not worth your health, your family, or your relationships.

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August #AuthorTip: Don’t Quit Your Day Job

Continuing this post series with a versatile tip:

Don’t quit your day job–

–unless you have the funds or passive income to keep you in the lifestyle you’re used to while you write full time.

The hard truth is that writing/publishing is not a get rich quick scheme. In fact, there is no guarantee that your books will make any money at all, let alone enough to live on. If you don’t have enough savings to carry you through the dry spells or another source of income to pay the bills, don’t risk everything you have on a full-time writing career. You can still write while you hold down a job–most authors do. It’s harder, but it’s doable.

But aside from financial considerations, having a full- or part time job has other advantages, too. It gets you out of the house so you see sunshine, get out of your head, rewire your brain to something else for a little while. You meet people (a hard thing to do if you write from home full time) and have a unique opportunity to introduce them to your books. Will all of them be supportive or even interested? No. But if there is even one or two who decide to check out your books, it’s one or two more readers than you would have had otherwise. And if they like what they read, they are more likely to help spread the word because they work with a published author!

The people with whom you spend the most time are your most likely promoters. That means family, friends, and coworkers. Don’t underestimate the power of a captive 9-5 audience. 😉

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