Opinion: Pricing eBooks Free

This is something that popped up in my Facebook memories. I was going to reshare, but then realized it might be a good discussion topic for this blog, so here we are.

The Background

Two years ago today, Kristen Lamb posted this article on her blog: A Culture Addicted to FREE—How FREE is Poisoning the Internet & Killing the Creatives. It’s worth a read if you have a few minutes. When it went live, I shared it on Facebook with a long comment which I don’t want to repeat, but which you can read here. The free book I was talking about was The Beast, my very own twist on the classic fairy tale of Beauty and the Beast.

The Here and Now

Well, two years have now passed since Ms. Lamb’s blog post, and not much has changed, except that fewer people are willing to talk about it anymore. Smashwords CEO Mark Coker recently released the 2018 updated edition of his Smashwords Book Marketing Guide, in which his advice to authors still includes a strategy of pricing at least one book as free, and if you have a series, price the first book as free, despite his gloomy 2018 Publishing Predictions blog post, in which he predicted an increased glut of high-quality, low cost eBooks, and the demise of independent publishing by a rising, Amazon-dependent model.

It would seem like the two ideas are counter-intuitive. Why tell authors to play into their own downfall, rather than rally the troops to make a unified stand against it and demand fair treatment and recompense? But really it’s only a progression of cause-to-effect, and Mr. Coker is only doing what he feels will benefit authors most in this new climate.

How did we even get here?

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