August #AuthorTip: Plan Out Your Book Releases

Continuing this post series with a tip for making sure your new book makes the proper splash:

The biggest reason new book releases flop: No one knows about them. The absolute worst mistake you can make with your new book is to hit publish out of the blue and hope for the best. A proper book release takes planning, forethought, and a detailed strategy.

Things you should consider before you come anywhere close to uploading your book to a platform:

  1. REVIEWS: Have you sent out ARCs? Do you have eager fans ready and willing to flood your book listing with lots of enthusiastic reviews? Do you have a blog tour planned? Blogger reviews waiting in the wings? You should.
  2. SOCIAL MEDIA POSTS: You’ll want to let people know about your book early and often. The best way to do this is to utilize platforms like Hootsuite to schedule your posts ahead of time so you have continuous coverage leading up to and following your book release. You want to keep people aware without beating them over the head with it.
  3. ADVERTISING: If you can afford it, you should plan out at least two or three ad campaigns on different platforms to get more exposure. These should always link directly to where people can pre-order or buy your book, and you should monitor the statistic carefully to make sure you’re not wasting your money. Read up on how to do this before you plunge in. It’s an expensive venture to go into without preparation.
  4. GUEST APPEARANCES: Whether they’re in-person or online, you’ll want to get in front of people to talk about your book somehow. This can mean author readings in libraries, group takeovers on Facebook, live podcast interviews, panel discussions, newsletter swaps, etc.

Your promotional campaign should start several months before your release date. It should ramp up about 1-2 weeks prior to release to get people excited, and carry through 1-2 weeks after the release to keep your book visible. Those first two weeks after release will be crucial. This will be the time that will count the most toward bestseller rankings and future sales. Those early reader converts will help you spread the word going forward so you don’t want to miss out on capturing them.

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