Opinion: Author vs. Publisher Branding

I posted a question on my Facebook profile yesterday that I didn’t expect to get as much attention as it did. I am still getting and answering comments today, and it’s drawing me away from the novella I was dead set on writing today and into an internal debate I am slowly unraveling into something that might come close to a coherent opinion on the matter. The question was:

What is your opinion on authors having their own logos?

By “logos” I didn’t mean a specific, uniform way their name appears on their books, websites, and other marketing materials. I literally meant a symbol that represents the author’s brand (something like the Nike swoosh symbol) as separate from their publisher logo, or series logo. Opinions were fairly evenly split between those who believe it’s tacky, to those who believe an author’s brand is absolutely worth marketing and logos are a powerful way to do that. Some back-and-forth happened, and the discussion turned to traditionally published authors vs. self-published authors, and author brand vs. publisher brand.

Of course, every self-published author is, in fact, a publisher. Therefore, one argument stated, a self-published author can absolutely have a logo, because they are their own imprint, and just as valuable as any other publishing house out there, so they deserve to brand and market that.

I don’t disagree with any of that. However, I do draw a solid distinction for myself as a self-published author between what I do when I write, and what I do when I publish what I write, and that distinction dictates what it is I want to brand and market in the first place. What follows is my own personal opinion, not to be construed as word of law, or any sort of authority on the matter. I welcome any counter arguments and commentary in general. Please do chime in in the comments below.

Continue Reading
Close Menu