So there I was, chatting with a friend of mine, and telling her my publishing woes, and she asked me what I thought the issue was behind them. So I started telling her about all the factors affecting authors and publishers today, that the book market is oversaturated, that more books than ever are being sold, but per-author earnings keep going down, and that the industry “advice” was to publish more books faster.
And it literally just hit me how stupid that advice was, and how stupid I was for not having realized this sooner. Literally, all this advice does is make a bad problem worse. It’s telling a drowning man to drink more water.
Too many books on the market? Sell more books!
Books not valued for the work that goes into them? Do more, faster so it looks even more effortless!
Books can’t find a spotlight among so many options? Create more options!
How in the world does that make any sense?
Here’s the thing: It doesn’t—for authors, anyway. It sure makes a great deal of sense for stores and distributors, though. More product means more sales. They get to replenish their inventory faster with fresh content and turn easy profits off the authors’ labor. They can drive down prices to attract more customers, because they’re not undercutting their own profits but the authors’. And that, ladies and gents, is how we all got into this mess. Some of us more willingly than others.
But let’s get real…
Ok, the conspiracy theory portion of this post is now safely over. Let’s talk options. As an author myself, I can’t help being dismayed and worried about what the future might bring to this industry. Some people have warned that we might be heading down the path of the music industry, where online content is free, and artists/authors only make money off live events. But I can’t imagine how that would work with books… Signings, conventions, and readings, I suppose. Open mic nights to gain some attention, then paid events where authors talk about their books and do live readings. Book club appearances? For me, reading itself is such a solitary activity, it’s difficult for me to imagine such an arrangement. But then, I’ve always been a bit of a loner.
There are some other options I see as a little more feasible. One of them is Publica, which I’ve introduced here before. I like their secondary market system, which allows readers to resell eBooks and authors to earn royalties off those resales. It makes sense, from an author’s standpoint. If it was adopted industry-wide, I think we would all be better off. But that might not happen for a long, long time—if ever.
Another option is something I hadn’t considered before (but then, I can be a bit slow on the uptake sometimes). Patreon. You may have heard of it, or seen it in action with other artists, etc. Basically, it’s a sort of personalized VIP membership service. An author makes an account and opens it up to patrons for monthly contributions. Patrons choose from among different levels of membership, each of which offers different perks like exclusive content, sneak peeks, etc. on a regular basis. The reader gets closer access to the author and their work, the author gets a steady stream of income while they work.
It hearkens back to the old days when artists would have wealthy patrons supporting their creative endeavors so artists could focus on their art and not, ya know, worrying where their next meal will come from. I haven’t given the system much consideration before, but I think maybe I should. It would definitely go against my hardcore belief that authors get paid after they publish. Call me radical, but it appears that system may be changing and, if we want to survive on our terms (or as close as we can get to them), we must learn to change with the times.
What I like about this is that it takes out the middlemen. It brings artists and authors directly to their readers, and breaks the stranglehold of royalties, publishing costs, etc.
An elegant, old solution to a new problem. There’s poetry in that, I think. In terms of our original metaphor…
Don’t drink more water. Inflate your flotation device.
I’d now like to open this up to comments and questions:
- What do you think about authors utilizing Patreon?
- Would you be willing to support your favorite authors with a small monthly contribution?
- What kind of content and perks would you like to see in return?
Let me know in the comments below! 🙂