Mark Coker has published his annual report of predictions for the book industry in his blog post: 2020 Publishing Predictions: House of Indie on Fire. This is one of the articles I go out of my way to look up every single year so I’ll know what I’m getting into.
This year, I won’t lie, the outlook appears pretty bleak. It’s no secret that Mr. Coker isn’t a fan of Amazon’s business practices, so you’ll see a lot of that in the post, but he makes good, solid points on everything he shares. Maybe with a bit too much drama, but still…
Here are the facts:
When you entrust the bulk of your publication to a single entity, that entity owns you.
When you allow another entity to set the price for your product, that entity owns your income.
When you have to pay an entity that offers free distribution to make your product visible, it’s no longer free distribution.
But here is another fact:
None of this was forced on Indies. Indies chose it on their own, over and over again. It was a choice that might have provided a slight edge early on, but has now become a shackle. And, for many, the cost of removing it is too great.
My thoughts on the whole thing:
You can’t control the breadth and depth of a global, digital industry that’s open to everyone and has very few rules of proper conduct. You might as well try to drain the ocean with a tea cup.
What you can control is yourself. Your actions. Your books. Your publishing strategy. What you can do is fight like hell to keep that control from being taken away from you. Because isn’t that control the reason you chose to self-publish in the first place?
I became an Indie author because I wanted to present my books to the world my way. That hasn’t, and will never change. So my personal focus for 2020 will be on what I do and how I do it. Because, at the end of the day, I’m an author, and my books are all that matter.
Sometimes you just have to get back to the basics, ya know? 🙂