Continuing this post series with a tip on how to present a positive public image:
These days, authors are inseparable from their books. Readers want to connect with you, get to know you, sneak a peek at the mysterious life that had spawned their favorite books. That means you are no longer a private citizen. What you say and do reflects not only on yourself as a person, but on your brand as an author, and it can have an impact on your business as a publisher.
It’s ultimately up to you to set limits on how much of your personal life you want to share with your audience. But one thing you should always be mindful of is diplomacy. Think before you speak (or post/comment) and consider the ramifications of your actions. There are proper ways to disagree with someone without it spiraling into an ugly, drawn-out public fight. Keep personal conflicts out of the spotlight, and don’t air your dirty laundry on social media. Pretend you’re an ambassador visiting a foreign country and preserving good relations is your first priority. It’s perfectly acceptable to infuse a little personality and character into your interactions, but be conscious of the boundaries and do your best not to cross them.
Also, never underestimate the power of a sincere apology.