August #AuthorTip: Release Dates

Continuing this post series with a tip for book releases:


Start setting a release date toward the end of the editing process and set it well in the future.

Pre-orders can really help your first week sales on certain platforms, so the longer you have there, the better for you. It is recommended you put your book up for pre-order at least 4-6 weeks ahead of the official release date. That gives you plenty of time to promote and rack up sales. Beware setting a date so far in the future that your readers forget all about it. As soon as it’s out there, you have something to promote, so promote regularly to keep your book visible.

Another reason to give yourself plenty of time is to give yourself plenty of time. I know, that sounds weird, but hear me out. Things happen. Editors get overwhelmed, or go on vacation. Emergencies happen and delay progress on your book. The more people who are involved in the process, the more time you need to allow for them to finish that work, and leave a healthy margin of error. That’s why waiting until the end of editing is a reasonable benchmark. By then, the most time-consuming tasks are completed, and you have plenty of time to finish the rest.

It’s always better and more professional to point to a date farther in the future, than to set one you can’t keep. Believe me, that causes more problems and disappointments, and stress than it’s worth.

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