August #AuthorTip: Stay in The Know

Continuing this post series with a tip for keeping in the loop:

Keep informed about the state of the industry.

Just writing and publishing blindly is like throwing marbles against the wall. Knowing what’s happening in the book, eBook, and audiobook markets and their biggest players will help you form your pricing, distribution, and marketing strategy. Any time a publisher or bookstore goes under, it has a huge impact. The Barnes & Noble buyout is definitely something that should be on your radar. Also because they’re such a huge player, anything Amazon does is always a big deal. For example, did you hear about the new Audible Caption feature? If your books are out on audio, you should have. If this actually goes live, it might be a determining factor to whether or not you distribute your audiobook to Amazon. It will definitely be for me.

Remember, regardless of whether you publish alone or through a publishing house, you are now a small business owner. The more you know, the harder it’ll be for others to take advantage of you and the better off you’ll be in the long run.

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