August #AuthorTip: Go Outside Your Comfort Zone

Continuing this post series with a tip for putting yourself out there:


You’re a writer. Which means you’re most likely an introvert who would rather interact with the world through the filter of a computer screen than head-on. This is a perfectly normal, legitimate way to live (says the introvert). But the problem is you’ll need to put yourself out there if you want people to know about your books. Spending money on ads might help, but there’s really no substitute for enthusiasm and word-of-mouth. Your best marketing tool is, in fact, you.

We learn by trying new things. We grow by opening ourselves to the unknown and unfamiliar. The world is now so interconnected there is literally no limit to the number of ways you can reach new audiences. Yes, by all means, blog  and post on social media. But there are so many other things you can do.

You can try making an author video. But if you’re like me and aren’t comfortable in front of a camera, maybe a podcast interview is more your speed. Don’t want to do it live? No problem! You can always pre-record something like an author reading and upload it to SoundCloud for free. If you’re feeling super adventurous and can afford it, sign up for a group book signing to get in front of new readers so you won’t be facing them all alone.

There is bound to be something that works for you, and every little bit helps grow your audience that much more. It won’t be easy at first, and you’ll likely be very, very uncomfortable with the first few forays you undertake, but it will be worth it in the end.

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